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For the launch of the FindYello app, we wanted the entire Caribbean to know that there was a newer, faster way to find any category of business on their island.
So we created the Find Yello Now campaign.
Screen Shot 2018-05-23 at 6.19.12 PM
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Screen Shot 2018-05-23 at 6.18.19 PM
Screen Shot 2018-05-23 at 6.19.12 PM
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We developed print ads and animated videos for Facebook and Instagram, showcasing how the FindYello App can quickly help with everyday problems and get people back to island life even faster.
I got the once-in-a-lifetime opportunity to write a couple of jingles for Yello to record in Jamaica (island budget). Here are the results from my vocal demo to their aired final.
FindYello Jingle Vocal Demo - Parika Sikder
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FindYello Jingle Produced Version - FindYello/Parika Sikder
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Client: Yello Caribbean
Creative Directors: Paul Giannetta, Anthony Atkinson
Art Director: Veronika Radeva
Copywriter: Parika Sikder
Illustrator: Nabil Elsaadi
Animator: Dan Purdy
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