About Parika
When you first meet Parika, you’ll realize she’s a chatterbox who knows a little bit about anything.
Maybe it’s because she starts every writing project with research. Or maybe it’s the zillennial doom-scrolling feeding her tid-bits about trends she wishes she could unlearn – like mukbangs and West-Elm Caleb.
Either way, working with Parika is like working with a strategist who also knows how to write in different tones.
She makes connections out of seemingly unconnected things, translates the key message on a brief into real consumer sentiments, and knows how and when to negotiate for better creative with key stakeholders.
When she’s not googling every intrusive thought that ever occurred in her brain, Parika likes to spend time in nature, make music playlists with silly names (like ‘Up Your Butt Rock’), learn about boring things that keep the world turning (like personal finance and the global economy) and watch comedies to remind her that the world isn’t ending just yet.
