In the heat of summer, the last thing you need to cool off with is a warm glass of eggnog and dark rum. To release the first-ever hard seltzer by Mike's, we made a couple of spots that were so unappetizing, they were sure to leave anyone who watched them thirsting for a light, refreshing and full-flavoured drink afterwards.
The campaign was a huge success for Mike's, generating nearly 700 social interactions & over 14K earned impressions across our social channels.
Client: Mike's Hard Lemonade
Product: Lemonade Seltzer
Art Director: Paisley McCrory
Copywriter: Parika Sikder
HARD ICED TEA LAUNCH
For the launch of NEW Mike's Hard Iced Tea, we needed to convey one thing: our hard iced tea is made with outta this world lemon flavour. So we took a page out of the ol' Tim and Eric absurdity bible, mixed it in with a hint of 80s wrestling nostalgia (cause nostalgia always wins right?) and voíla: The Lemon Buff — a new mascot for Mike's with an extreme love of LEHMONNS! Oh and if you feel like these videos slap you in the face with lemon absurdi-tea (#sorrynotsorry) — that's the point.
Client: Mike's Hard Lemonade
Product: Hard Iced Tea
Art Director: Paisley McCrory
Copywriter: Parika Sikder
"BLAND BAD. FLAVOUR GOOD." TAGLINE LAUNCH.
Mike's Hard Lemonade is all about bringing big flavours to Canadians but this can be challenging when Canadians spend most of their time tending to their mundane routines.
To encourage them to live more fun and flavourfully, we put together a 360 campaign with a newly minted tagline as well: “Bland Bad. Flavour Good.” To date it has delivered 63.05M impressions (exceeding all CPC benchmarks).
Client: Mike's Hard Lemonade
Creative Director: Caitlin Baynton
Art Director: Paisley McCrory
Copywriter: Parika Sikder
