In 2024, Corona 0.0% became the first global beer partner of the Olympics. For three weeks, I helped bring this partnership to life in Paris, outputting real-time content with a global team.
As a Senior Copywriter, I collaborated with five draftLine teams and multiple agency partners to turn out 10 pieces of content a day on average for Corona’s global channels. We tracked Olympic moments as they happened, translated them into 9 languages, and customized each post by market. I also worked closely with the social team to prioritize content daily and tweak our approach based on what was performing.
By the end of the games, Corona's #GoldenMoments led the conversation, driving a 38% share of voice, 17% engagement rate, 98% positive sentiment, and +3.8 billion impressions.
Opening & Closing Ceremonies Assets
Athlete Content Samples
Global Market Content Samples
Newsroom Fun Facts:
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Planned and assembled in just 5 months
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Executed during 3+ weeks in Paris (9am to 12am midnight)
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50+ team members from 13+ nationalities
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12+ cross-functional teams/partners
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50+ colleagues and partners
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700+ assets delivered (20% in real-time, including Gabriel Medina’s epic photo!)
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Covered 20+ markets in 5 languages
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5+ different tech tools used
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30+ centralized reports via Connect App
Client: Corona
Creative Directors: Caitlin Baynton, Guido "Chapa" Lofiego
Art Directors: Reagan Fromm, Gilberto Garoli
Copywriters: Parika Sikder, Pete Pirone
Video Editors: Simon Bell, Matt Burke
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