TECHNATION, a hub that unites all sectors of Canada's tech industry, wanted to encourage the next generation of students to pursue a career in tech and AI.
So we built madebyai.ca — a down-to-earth hub to introduce students to the world of AI in an simple way.
TECHNATION loved this website so much, they asked us to redo their entire organization's website (the copydeck for that was like 3x longer than this one).
Oh, and Microsoft Azure sponsored madebyai.ca which is pretty cool.
First, an overview of the homepage.
Homepage: WHAT IS AI?
Headline: Changing the world is no small feat. That's all the more reason to try — with AI.
Body Copy: Everyday, AI is changing the world by finding solutions for pressing social issues that affect us all. Whether you're into science, design, caretaking, or business and beyond, your skills and world-changing ideas are what the world needs right now — and you can develop all of them through the AI For Societal Impact Challenge.
Careers Page: EXPLORE CAREERS
Headline: Don't be a cog. Be the expert machine.
Body Copy: Ready to be the next Geoffrey Hinton, Yoshua Bengio, or Rich Sutton? AI literacy is one of the more sought-after skills in the global economy. Whatever career path appeals to you, learning the fundamental AI skills can set you apart from the competition. Want to build cleaner, safer, smarter cities? Discover better treatments for common ailments? Win awards for the best visual effects in Hollywood? Teach students skills for the future? Or literally just sit at a desk and code all day? With a career in AI, there's nothing stopping you from doing it all.
Programs Page: FIND PROGRAM
Headline: Continuing education has never been so relevant.
Body Copy: With an education in AI, you'll be so far ahead of the curve that when the curve finally comes, you won't just be following it — you'll be steering it. Discovering AI in a practical setting is one of the best ways to explore what you like, don't like and what you didn't even know was possible. Now's your chance to explore the wide range of programs, tools and courses available near you.
Challenge Page: AI FOR SOCIETAL IMPACT CHALLENGE
Headline: Changing the world is no small feat. That's all the more reason to try — with AI.
Body Copy: Everyday, AI is changing the world by finding solutions for pressing social issues that affect us all. Whether you're into science, design, caretaking, or business and beyond, your skills and world-changing ideas are what the world needs right now — and you can develop all of them through the AI For Societal Impact Challenge.
Client: TECHNATION
Creative Director: Jung Ahn
Art Director: Christine Mangosing
Copywriter: Parika Sikder
Project Manager: Alex Pogor
UX Designer: Joe Szabo
